Can I advertise my app without integrating your SDK?
You will only be able to run CPC (cost per click) and CPCV (cost per completed view) campaigns.
You will not be able to run CPI (cost per install) campaigns.
You will not be able to track installs on devices after users click through the impression.
We highly recommend integrating our SDK or setting up S2S (server-to-server) tracking with one of our third-party partners. These methods help you understand your target audience and maximize profit using hard data.